This assignment was the first part of our final project for the class. The task was pretty simple: provide a competitive analysis for Tesla.

Tesla pioneered electric vehicles but their lineup is aging and competition is intensifying. How might Tesla need to change their marketing strategy to respond?

I chose three of Tesla’s top competitors: Ford, Rivian, and Lucid, and researched why they’ve been growing in popularity and what Tesla could learn from them. I also researched their marketing strategies and some of their weaknesses that Tesla could use to their advantage.

This project taught me how to analyze a brand’s marketing strategy by weighing the strengths and weaknesses they possess. It gave me the ability to try and find ways a brand could update its current strategy using evidence-based findings as well as identify its positioning in comparison to competitors.