Our group worked together to get Taylor Swift to transition toward more sustainable tour transportation while influencing other musical artists to switch by partnering with Freightliner and using their electric vehicles to reduce their carbon footprint.

This project really helped me understand all the aspects that go into creating an advertising brief. It was my first real taste of projects I might do outside college. It taught me how to work better with others in a creative setting, to stay on schedule, communicate with others when you’re working toward a common goal, and think outside the box. In this project, I worked mostly on strategy and gathering data for my team.